OUR Story

OUR Story

It all started when a young girl from Chiayi, Taiwan fell in love with needlework and pursued her dream studying fashion in Japan. During her 40 years in the industry, Senji Cherng hosted Taiwan’s “Art of Fashion” television show for 11 years and became a leading industry expert in aesthetics.

In 2007, her daughter Diane joined SENJI. She graduated from the Parsons School of Design in New York City, USA. For 4 years, she listened to every customer to better understand the expectations of Taiwanese women when it comes to high-end fashion. In 2013, she became the Creative Director of SENJI. She values how each size has its own unique beauty. Therefore, as she stays mindful of the classics, she incorporates modern styles into the newest collections.

“It requires one person to do one thing well, but to build a brand, a whole team is required.” Over 40 years, SENJI’s team continually challenged themselves by fine-tuning handicraft skills, inspiring creativity, and providing world-class service to build SENJI into the brand that it is today.